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Founder and Managing DirectorNatasha is a leading HR expert, entrepreneur, author and sought-after media commentator for outlets such as Sunrise (Channel 7), ABC Radio and The Australian Financial Review. Natasha co-founded Employee Matters in 2011 to help Australian businesses achieve success through their people.
The job market has changed. If you’re applying for roles in 2026, you’re not just trying to impress a hiring manager, you’re trying to get past AI.
So, how do you survive in an automated world? According to Natasha Hawker, Managing Director at Employee Matters, the secret isn’t better tech, it’s being more human.
With AI tools widely available, it can be tempting to let AI write your resume and cover letter. While AI is great for a first draft or structuring your thoughts, it can’t replicate your unique voice. If your application reads like everyone else’s, it will get lost in the pile. Authenticity is your competitive advantage.
If you are a business owner or manager looking to improve your company's HR practices, book a Discovery Session with Employee Matters and let us show you how we can help you create business success through your people.
Get in Touch
Tell us a bit about your business and we’ll be in touch to:
- Understand the challenges that are holding your team or growth back
- Show you how our embedded HR and Recruitment Experts can solve problems faster, without the overheads
- Identify high-impact areas where HR and Recruitment support could save you time, stress, and money
- Map out a tailored approach based on your goals, industry, and internal capabilities
Alternatively, you can call us on (02) 8021 4206.

