By Kate Renton
Facebook and LinkedIn are out – Snapchat and Instagram are in. And I’m not talking about where to post your latest selfies, I’m talking about the social media channels you’ll need to use for recruitment if you are trying to attract Gen Z.
Here are the 8 most important things to consider when attracting and retaining those entering the workforce after 2015:
- This generation has an attention span of 8.25 seconds, so make your job ads short and snappy, use social media channels that allow this
- What are the development opportunities? Money is no longer the key deciding factor, these new hires want to know where their role can take them within the organisation – does your ad make this clear?
- Highlight your Values – this generation wants to know what your mission is and what you stand for as a company
- Let your current employees do the talking. Use short and punchy videos on your website where they talk about your culture
- Do you have the latest in IT equipment? Gen Z are masters of technology
- Stagger your onboarding – steer clear of information overload and use a variety of methods and timing when inducting your Gen Z employees
- Let the music play. Entry level roles will be a shock to the system for these professional multi-taskers – can they listen to music while they work?
- Feedback is important to Gen Z, the need for self affirmation, so when they are on board, make it continuous; an annual review will not be enough
So, when recruiting Gen Z, tailor your message to the particular audience you are trying to attract and use the channels that they are familiar with. Once you get them on board, ensure you have made it clear how they will make a valuable contribution to your business.
For help with all your recruitment needs, from Gen Z upwards contact us .