So you’ve been doing this small business thing for a while now. You’ve got the logo, some employees and the business is streaming in… but forming a company identity is still sitting at the bottom of your pile of to do’s.
Sound familiar? You’re not alone.
Creating a company identity can seem overwhelming – as it involves knowing who you are, where you’re going, and what you stand for. But the effort is important because these values and purposes, in turn, will orientate every decision your employees make.
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