Caroline has 13 years of experience as a Recruitment professional, as well as a wide-ranging global career that included 10 years in logistics for the United Nations. Caroline’s deep knowledge of Employee Matters’ HR and Recruitment solutions and internal systems makes her instrumental in supporting our team of Experts to deliver high-quality client experiences.
In the current job market, we’re seeing a fascinating shift. It’s no longer just about the digits on a paycheck; it’s about the soul of the company.
Recently, our team at Employee Matters handled recruitment for two very different but equally purpose driven organisations: an innovative animal health company and a prominent national charity. Despite the differences in their sectors, they shared a secret weapon that made candidates line up: a rock solid Employee Value Proposition (EVP).
The Altruism Factor
During these projects, our Recruitment Experts noticed a compelling trend. Candidates weren't just looking for jobs; they were looking for meaning.
In the case of the animal health brand, we saw candidates willing to leave secure, permanent roles for fixed term contracts just to get a foot in the door. Why? Because the brand stood for something they believed in.
We noted that this altruism is a powerful motivator. When an organisation’s values align with a candidate’s personal mission, those candidates are often willing to forgo a slightly higher salary in exchange for:
A sense of contribution to a cause (like animal welfare or social impact).
Cultural alignment where they feel their work actually matters.
Brand pride that comes from being associated with a respected industry leader.
Checklist Download:
How Do I Build a Great Culture
Learn how to create and maximise a great culture in your organisation with this quick guide.
A key factor in the success of both the animal health company and the national charity was their use of the Employee Matters Recruitment Partner Service (RPS). By utilising a pre-purchased block of hours rather than traditional percentage based fees, both organisations saw significant cost savings. Because their strong EVPs already attracted a high volume of passionate, engaged applicants, our specialists didn't need to spend dozens of hours ‘hunting’ from scratch. Instead, we used the allocated hours to rapidly screen and vet the existing influx of talent. This streamlined approach resulted in quick, high-quality hires for both clients, proving that when you combine a magnetic brand with an expert partner to manage the volume, you lower your total cost of hire while securing top-tier cultural fits.
If the EVP is So Strong, Why Use Us?
It’s a fair question: If people are banging down your door to work for you, why do you need recruitment experts?
Our Recruitment Lead, Maaike Coates summed it up perfectly when working with a National Sales Manager recently. This manager had an incredible brand and a line of eager applicants, but he also had:
Zero Time: He was busy running a national team, not sifting through hundreds of resumes
No Recruitment Expertise: Identifying a passionate candidate is easy; identifying a high performing, culturally aligned and technically capable candidate is an art form
By partnering with an business like Employee Matters, even companies with the strongest brands can lower their overall cost of hire. We act as the brand guardians, ensuring that every applicant, whether they get the job or not, has an experience that reinforces the company's stellar reputation.
Infographic:
Benefits of a Positive Onboarding Experience
Click on the thumbnail to explore key stats on how a positive onboarding experience can boost employee engagement, performance, and retention.
Alternatively, you can view the full image in your browser by visiting the full article:
An amazing EVP doesn’t happen by accident. It’s built through intentional culture design and communicated through strategic recruitment.
At Employee Matters, we don’t just lift your headcount; we help you define why people should want to work for you and then we find the people who believe in that ‘why.’ Whether you are a for profit with a heart or a charity with a mission, we ensure your brand is protected and your seats are filled with the right talent.
"A strong brand attracts candidates, but a structured recruitment process secures the right talent."
Ready to Turn Your Purpose Into Your Greatest Hiring Asset?
Don't let your best candidates slip away simply because you don’t have the time to filter the noise. Whether you need to craft a magnetic Employee Value Proposition or want to streamline your hiring with our Recruitment Partner Service (RPS), our experts are here to help you secure the right talent at a fraction of the traditional cost.
Get in Touch
Tell us a bit about your business and we’ll be in touch to:
Understand the challenges that are holding your team or growth back
Show you how our embedded HR and Recruitment Experts can solve problems faster, without the overheads
Identify high-impact areas where HR and Recruitment support could save you time, stress and money
Map out a tailored approach based on your goals, industry and internal capabilities
