Most Startups begin with, and are driven by, big dreams. A big vision and lots of risk of failure thrown in, for good measure. Many of us are aware of the statistics; more than 60% of businesses fail within the first 3 years. The reason for this is that it’s tough, really tough. Cash flow is a constant challenge, Startups are focused on sales, products, building profile and a great culture. Basically survival!
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